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5 Steps to Build a Successful E-commerce Website

par Cap Connect
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Online shopping has been one of the fastest, most growing trends over the last decade. Amid the pandemic of covid-19, eCommerce became the revolution of shopping worldwide, and so there’s never been a better time to be in eCommerce.
Whether you are an entrepreneur trying to set up a business online or just trying to launch your side income, building the right e-commerce website can impact your business success in so many ways. Luckily we are here to show you how to launch a thriving online store from scratch.

Are you interested in starting your E-commerce website? Our guide to building an eCommerce website will walk you through everything you need to know to create your eCommerce website so you can start selling online.

What Do You Need to Start an E-commerce Website?

Create a plan: Before you proceed with creating your shop. You must conduct in-depth market research to know your niche, have an idea about what sells, select your products, and adjust your branding strategy accordingly.
Get all your papers done: to avoid issues with the authorities and make sure to register your business.
Packaging and shipping: Before you start working on your eCommerce website, you’ll need to figure out how to stock and ship your inventory. We advise you to customize packaging for original branding as well.

Step 1 Choose a domain name, your web hosting, and an SSL certificate:

If you already have a domain name, you can use it in your online store builder. If not, follow these easy steps to create one that aligns with your business:
The domain name has to identify your brand: select a business and domain name that’s firmly connected to your brand name and what you sell.
Make the domain name a part of your SEO strategy: find variations of words and expressions you’d like to use or be associated with your business. By using these, your potential customers will know what you sell, and it will help you rank strongly in search engines. If you plan to do your business in Morocco, you can register .ma domain name.
Beware of copyright: Make sure to do your research if the domain has been copyrighted or trademarked by another business.
Web hosting is the service that allows you to publish your website files onto the internet. It’s your website’s house on the internet.

The SSL certificate is also vital because it allows you to accept sensitive data such as credit card numbers and other personal information. This security layer is required for you to accept credit card payments on your eCommerce site.

Step 2: Choose an eCommerce platform for your WordPress Store:

An e-commerce platform is a software application that essentially connects sellers with buyers. It enables online companies to manage their website, marketing, sales, and operations.
The internet now offers a bundle of user-friendly E-commerce platforms with the necessary features to create and support free eCommerce stores built on WordPress.

Depending on your expertise and your brand needs, each platform has its pros and cons.
We recommend using Woocommerce, an open-source eCommerce plugin offering flexible, limitless customization and secure code. In addition to a brand’s content management on WordPress.

You can sell pretty much anything on Woocommerce, whether physical products like footwear, clothes, gadgets, etc., or digital products like software, eBooks, etc.

Step 3: Setting your WordPress and your Woocommerce plugin :

e-commerce website

The first thing you need to do after getting your domain name is to install WordPress and follow the instructions until you get a your website setup.
You can see the website by simply typing your domain name. Log in yourself as admin on the website by going to the login screen.

To install the Woocommerce plugin: go to the WordPress dashboard,
select Plugins, choose Add New, then Type “woo-commerce” in the search field at the top right corner of the window. The first result would be the WooCommerce plugin.
Click the “Install now” button and then activate it once you set it. You will need to provide the basic information for your online store, such as country, address, type of industry, products, etc.
When you provide all the information about your store, click the free features, choose a theme for your store, create the basic pages needed with the Woocommerce wizard tool, and your eCommerce website is almost ready.

Step 4: Set up Payment and Shipping Methods :

The payment method can affect your sales too. If it is too complicated or not trusted, your customer could abandon their cart and shop elsewhere.
Luckily, WooCommerce provides a selection of payment gateways that you can easily set up. All you need to do is select WooCommerce » Settings page and shift to the ‘Payments’ tab. By default, you can choose from many possibilities: PayPal Standard, Cash on Delivery, Bank Transfers.

To add shipping options, select Set up shipping from the list of displayed options on your WooCommerce dashboard and choose a shipping charge.

Step 5: Plan and build your eCommerce website

Choose and customize your template: it is crucial to decide which theme is best for your eCommerce store as it determines the overall look of your online store. Not only this, but it also affects how you display your products. There are many templates that you can download online and choose what is consistent with your brand identity and the products that you sell.
Add products to your store: by clicking Products » Add New page to add a new product. Give a title, a brief description of each good, and add each to a category. At the bottom of the page, you will find the Product Databox where you provide product-related data like pricing, inventory, shipping, etc. Below the product data box, you will see a box to add a product short description and add high-quality product pictures.
Add Content to Boost Conversions: A good SEO strategy is a game-changer for your success. Start by completing product descriptions, about us page, contact page, and emphasize keywords related to what you sell.
Preview your eCommerce website: A successful lunch means that all the created pages on your website are functional. Test your store on many devices and see if all functions are working.
Publish your website: Once you add all your products and the information about your shop, you can click on the Publish button to make it live on your website.

Once everything is ready, you can promote your business by implementing your marketing strategy and linking your other social media platforms to your website.


eCommerce is now good to stay. A thriving eCommerce website is more than just a marketplace. It is the key to your brand reputation to attract new customers and convert casual shoppers into loyal customers. Having a good branding strategy that reflects on your store helps you to create a successful online shop and gives you a headstart in being an eCommerce success

Are you interested in launching your online store? Follow this guide to give your online shop the breakthrough it deserves.

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