Your website page speed is an essential aspect of your digital transformation. As active users on the net, we have all experienced the torture of waiting for a slow web page to load, and the frustration rises even more when we are in a hurry to check something.
Since a lightning-fast internet connexion is now accessible to pretty much everyone, there is no excuse for your website’s slowness. Even if you have the most impressive design and content, it’s just not enough to retain your potential visitors.
So what do we mean when we speak about a website’s page speed? Why is it so important? And how can we optimize our it for a memorable User experience?
What’s a website page speed?
Well, in simple words: page speed refers to how fast the content on your page loads in a user’s browser.
Web performance is critical to user experience. As you design and develop a new website, you will consider many components of its user experience: aesthetics, layout, responsiveness, ease of use.
Website speed should be weighed equally with the later aspects.
A report from Unbounce on a study conducted on 750 consumers and 395 marketers showed that
70% of consumers state that website speed affects their likeness to buy.
Almost half of the consumers on the survey said they would try to refresh a page at least once. However, 22% would close the tab, while 14% would go to the competitor’s website and ultimately affects both your conversion and bounce rates.
In addition to this, we cannot simply discard the fact that page performance is a fundamental component of the SEO ranking factors: The UX signals that tie to page speed are time on site, pages per session, and bounce rate.
Unless you understand how the metrics work and what influences them, you will find yourself making little progress. Luckily, there are a lot of ways to improve page speed, and in this article, we will show you five simple strategies to boost your website speed;
Ways to improve your website page speed
1- Optimize your media
Images can take up a lot of space on most websites. And the larger your files are, the longer it takes to download them. The following image optimization tips go a long way in reducing the negative impact of images on website speed:
File Format: Before uploading your pictures, make sure you chose the proper format:
PNG: Although PNG images have higher quality, their file size is heavy and can cause slow load speeds.
JPEG: The standard format of images on the web because you can compress them and keep optimal quality with minimal file size.
GIF: these images have less quality than JPEG. GIFs support animation and are great for simplistic pictures.
P.S: In eCommerce websites, we advise you to use JPEGs and never use Gifs for large product pictures.
Proper image file size: While images are great serve many purposes on your website, you have to make sure that your file size isn’t longer than it should be.
The two main elements to work on are image dimensions and compression. If you choose to compress your image, the goal should be to balance the smallest file size and the most acceptable quality possible.
There are many free compression tools online that you can use to compress before uploading your images to your WordPress site: We recommend FileCompress.
We also recommend an image file size less than 500KB and keep 1500 to 2500 pixels wide because pictures less than 1500 pixels will blur.
Experiment with the different file dimensions and compression for optimal results.
2- Use a VPS hosting service
Choosing the right Web hosting can have a drastic impact on your page speed. If you host your website on a shared hosting account, consider a VPS or dedicated server.
Virtual Private Server has fewer accounts per server. Each of these accounts has a certain amount of resources: CPU time, memory, storage space, and bandwidth. It allows websites to load faster.
Minification diminishes the size of these files and helps boost your website speed.
4- Use a CDN (content delivery network)
CDNs boost the speed of websites by caching content in multiple locations around the world.
With a CDN, you will serve your website from the nearest data center to the person browsing your website.
To be clear, a CDN is not a website hosting service. You will still need a hosting service to build your website. For that, we suggest checking out our web hosting morocco.
5- Enable browser caching
The space on the local disk where resources are stored is called the cache. Browser caching is when a web browser temporarily keeps a copy of a resource locally on its device to be loaded more quickly in the future.
Leverage browser caching helps in reducing HTTP requests to load pages faster and improves server response time, and ultimately page speed.
6- Minimize the use of external scripts
Any scripted web page elements loaded from somewhere else make you dependent on the availability of these scripts from another source. External scripts can slow a webpage or cause the webpage to not load all at once.
According to research conducted by Google, a good page loading time can be at 3 seconds at best and 7 seconds at the very least. Fortunately, there are various tools you can use to test and measure page speed to see where your website stands and make the necessary improvements.
1- Google PageSpeed Insights
We advise starting with this tool as it is the easiest to use. It enables you to measure and test the speed of your web pages on both desktop and mobile devices.
The tool calculates a speed score between 0 and 100. PageSpeed Insights distinguishes between a score for mobile devices and a score for desktop to reach the performance benchmarks required for high search result rankings.
2- Google Analytics
Google Analytics analyzes your website where you find statistics about loading time in the “Performance” area then, click “website speed.”
GTmetrix is one of the most used website speed analysis tools because it is easy to use and only requires the URL of the website you want to test. The tool provides an in-depth report of the current situation of your website and a performance score using both PageSpeed Insights and YSlow.
There are plenty of other tools online to enhance your website’s performance. We recommend you choose one depending on your goals and requirements for optimal results.
With so much competition out there, a website needs consistent updates for the best UX possible.
Luckily there are many ways to achieve an optimal page speed. In this article, we have mentioned a few possibilities that you can implement to make your business website thrive and stand out from the rest.
If you found this article insightful, follow our blog section for more tips to elevate your online presence and make your business a success.