{"id":689,"date":"2021-06-27T22:25:50","date_gmt":"2021-06-27T22:25:50","guid":{"rendered":"https:\/\/www.capconnect.com\/blog\/?p=689"},"modified":"2021-06-27T22:29:10","modified_gmt":"2021-06-27T22:29:10","slug":"reasons-professional-email","status":"publish","type":"post","link":"https:\/\/www.capconnect.com\/blog\/en\/reasons-professional-email\/","title":{"rendered":"4 Reasons Why Your Business Needs a Professional Email"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It&rsquo;s a common fact that the first thing you need for your business for its online presence is a <strong><a title=\"web site creation\" href=\"https:\/\/www.capconnect.com\/en\/website-creation\" target=\"_blank\" rel=\"noopener noreferrer\">website<\/a><\/strong>, but did you know that the second thing you absolutely will need is a professional email address.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we will highlight the main advantages of owning a professional email for your business. We will also give you the right formula to customize the perfect email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But first, what is an <strong><a title=\"Professional Email\" href=\"https:\/\/www.capconnect.com\/en\/pro-email\" target=\"_blank\" rel=\"noopener noreferrer\">Email PRO<\/a><\/strong>?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Well, in simple words it is a professional email address that is <\/span><b>consistent with your business: it uses <\/b><span style=\"font-weight: 400;\">the same domain name as your website and brand name (f<\/span><span style=\"font-weight: 400;\">or example info@Capconnect.com).<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_38 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table de mati&egrave;res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table des mati\u00e8res\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.capconnect.com\/blog\/en\/reasons-professional-email\/#Professional_Email_Addresses_vs_Generic_Email_Addresses\" title=\"Professional Email Addresses vs. Generic Email Addresses\">Professional Email Addresses vs. Generic Email Addresses<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.capconnect.com\/blog\/en\/reasons-professional-email\/#It_makes_your_business_seem_more_credible\" title=\"It makes your business seem more credible:\">It makes your business seem more credible:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.capconnect.com\/blog\/en\/reasons-professional-email\/#Professional_Email_Is_a_backup_to_your_marketing\" title=\"Professional Email Is a backup to your marketing:\">Professional Email Is a backup to your marketing:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.capconnect.com\/blog\/en\/reasons-professional-email\/#Standardized_Emails_for_a_better_organization\" title=\"Standardized Emails for a better organization:\">Standardized Emails for a better organization:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.capconnect.com\/blog\/en\/reasons-professional-email\/#It_helps_to_protect_confidential_business_data\" title=\"It helps to protect confidential business data:\">It helps to protect confidential business data:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.capconnect.com\/blog\/en\/reasons-professional-email\/#How_do_I_create_the_best_Email_address_for_my_business\" title=\"How do I create the best Email address for my business? \n \n\">How do I create the best Email address for my business? \n \n<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.capconnect.com\/blog\/en\/reasons-professional-email\/#Use_the_right_domain_name\" title=\"Use the right domain name\">Use the right domain name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.capconnect.com\/blog\/en\/reasons-professional-email\/#Use_Names_Rather_than_Nicknames_and_Numbers\" title=\"Use Names Rather than Nicknames and Numbers\">Use Names Rather than Nicknames and Numbers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.capconnect.com\/blog\/en\/reasons-professional-email\/#Make_many_email_addresses\" title=\"Make many email addresses\">Make many email addresses<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Professional_Email_Addresses_vs_Generic_Email_Addresses\"><\/span>Professional Email Addresses vs. Generic Email Addresses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The difference between the two is the use of your own <a title=\"domain name\" href=\"https:\/\/www.capconnect.com\/en\/domain-names\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>domain name<\/strong><\/a>. With professional emails, the <a title=\"email\" href=\"https:\/\/en.wikipedia.org\/wiki\/Email\" target=\"_blank\" rel=\"noopener noreferrer\">email<\/a> displays your domain name while generic emails are created on email providers like <a title=\"Gmail\" href=\"https:\/\/en.wikipedia.org\/wiki\/Gmail\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Gmail<\/a>, Yahoo, MSN, Hotmail, etc&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a world where creating an email is easy and accessible to everyone, a professional email conveys trust, to illustrate:<\/span><i><span style=\"font-weight: 400;\">yourbusiness@gmail.com or contact@yourbusiness.com are not the same things, although we are all used to communicating with Gmail or outlook<\/span><\/i><span style=\"font-weight: 400;\"> You need a domain that corresponds to the name of your company to impact your prospects and emphasize your brand name.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you clearly understand, Here are four reasons why having a professional email is vital to the survival of your business in the digital era.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"It_makes_your_business_seem_more_credible\"><\/span>It makes your business seem more credible:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Researchers have found that a professional email address speaks volume about how serious you are about your work and will ultimately help you win the trust and convey credibility when dealing with partners and customers that will notice you investing resources in your work materials, not only that but using the same domain name as your website and shop front adds to brand awareness by creating touchpoints where your potential clients can check out your business.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Professional_Email_Is_a_backup_to_your_marketing\"><\/span>Professional Email Is a backup to your marketing:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As we explained earlier, a branded email address can reinforce visual memory, and therefore every time you send an email, it is free advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to this, it has a great ROI because those emails are more likely to be considered or opened by prospects, whereas marketing emails with a free email domain stand a greater chance of being marked as junk or even blocked as spam.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Standardized_Emails_for_a_better_organization\"><\/span>Standardized Emails for a better organization:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you choose to use a branded email address for your employees, it allows you to have concise procedures for distributing and deleting email addresses as employees can join or leave, it helps you control the use of your company resources and at the same time protect sensitive data;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, having emails for different departments and contacts makes tasks easier, more organized and makes the business look larger.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"It_helps_to_protect_confidential_business_data\"><\/span>It helps to protect confidential business data:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Besides keeping your email &amp; business email inboxes separate, public email services are often prone to hacking which means that having your own hosted domain ensures you can choose where your email data is stored and avoid any issues before they occur.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_I_create_the_best_Email_address_for_my_business\"><\/span><span style=\"font-weight: 400;\">How do I create the best Email address for my business?<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-691\" src=\"https:\/\/www.capconnect.com\/blog\/wp-content\/uploads\/2021\/06\/create-profesisonal-email.png\" alt=\"create professional email\" width=\"1621\" height=\"886\" title=\"\" srcset=\"https:\/\/www.capconnect.com\/blog\/wp-content\/uploads\/2021\/06\/create-profesisonal-email.png 1621w, https:\/\/www.capconnect.com\/blog\/wp-content\/uploads\/2021\/06\/create-profesisonal-email-300x164.png 300w, https:\/\/www.capconnect.com\/blog\/wp-content\/uploads\/2021\/06\/create-profesisonal-email-1024x560.png 1024w, https:\/\/www.capconnect.com\/blog\/wp-content\/uploads\/2021\/06\/create-profesisonal-email-768x420.png 768w, https:\/\/www.capconnect.com\/blog\/wp-content\/uploads\/2021\/06\/create-profesisonal-email-1536x840.png 1536w, https:\/\/www.capconnect.com\/blog\/wp-content\/uploads\/2021\/06\/create-profesisonal-email-1170x639.png 1170w, https:\/\/www.capconnect.com\/blog\/wp-content\/uploads\/2021\/06\/create-profesisonal-email-585x320.png 585w\" sizes=\"auto, (max-width: 1621px) 100vw, 1621px\" \/><br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here is a 101 guide to choosing a Professional Email for business success:\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_the_right_domain_name\"><\/span>Use the right domain name<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Always choose the same brand name that appears on your website address at the end of your custom email address. If your business is based in Morocco, you can opt for <a title=\".Ma Domain Name\" href=\"https:\/\/www.capconnect.com\/en\/morocco-domain-name\"><strong>.MA Domain Name<\/strong><\/a>.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Names_Rather_than_Nicknames_and_Numbers\"><\/span>Use Names Rather than Nicknames and Numbers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Avoiding nicknames, numbers and using names is viewed not only as formal but also creates a personal connection with customers who will know who they are addressing. Keep it short and neat following this formula: Fullname@domainname.com<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Make_many_email_addresses\"><\/span>Make many email addresses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While making personal emails for staff is great, using generic names for many departments is very crucial because customers will often want to contact a specific office or branch, this gives your company an elevated impression of professionalism. For example, when a client finds:customersupport@yourbusiness.com they will ultimately know that this is the address to contact in case they have any queries;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, your email address is far more powerful than the place from which to send and receive mail, it represents the image of your entire business displayed to the world. therefore, if you are considering growing your business the right way, then it&rsquo;s time to invest in a professional email address domain;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you worried about finding the right host for your professional emails? Worry not, we are here to scale your business for success; <a title=\"contact Cap Connect\" href=\"https:\/\/www.capconnect.com\/en\/contact\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">schedule a call<\/a>, or check our <strong><a title=\"Professional Email\" href=\"https:\/\/www.capconnect.com\/en\/pro-email\" target=\"_blank\" rel=\"noopener noreferrer\">Professional Email<\/a> <\/strong>offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you enjoyed reading this article, follow our blog for upcoming interesting articles<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&rsquo;s a common fact that the first thing you need for your business for its online presence is a website, but did you know that the second thing you absolutely&hellip;<\/p>\n","protected":false},"author":4,"featured_media":681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[230],"tags":[],"class_list":["post-689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-email"],"_links":{"self":[{"href":"https:\/\/www.capconnect.com\/blog\/wp-json\/wp\/v2\/posts\/689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capconnect.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.capconnect.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.capconnect.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capconnect.com\/blog\/wp-json\/wp\/v2\/comments?post=689"}],"version-history":[{"count":0,"href":"https:\/\/www.capconnect.com\/blog\/wp-json\/wp\/v2\/posts\/689\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capconnect.com\/blog\/wp-json\/wp\/v2\/media\/681"}],"wp:attachment":[{"href":"https:\/\/www.capconnect.com\/blog\/wp-json\/wp\/v2\/media?parent=689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.capconnect.com\/blog\/wp-json\/wp\/v2\/categories?post=689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capconnect.com\/blog\/wp-json\/wp\/v2\/tags?post=689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}