{"id":732,"date":"2021-09-18T15:09:45","date_gmt":"2021-09-18T15:09:45","guid":{"rendered":"https:\/\/www.capconnect.com\/blog\/?p=732"},"modified":"2021-10-08T00:16:11","modified_gmt":"2021-10-08T00:16:11","slug":"improve-website-seo","status":"publish","type":"post","link":"https:\/\/www.capconnect.com\/blog\/en\/improve-website-seo\/","title":{"rendered":"How to improve a website SEO?"},"content":{"rendered":"<p>Having a WordPress website that respects the rules of SEO is very important for better visibility and positioning in search engine results.<\/p>\n<p>As a matter of fact, natural search engine optimization or SEO is a powerful tool that allows you to increase traffic on your website as well as your sales, but that requires great effort and deep expertise.<\/p>\n<p>Before creating your website with WordPress, you must first have a <a href=\"https:\/\/www.capconnect.com\/en\/domain-names\" target=\"_blank\" rel=\"noopener noreferrer\">domain name<\/a> (<a title=\".ma domain name\" href=\"https:\/\/www.capconnect.com\/en\/morocco-domain-name\" target=\"_blank\" rel=\"noopener noreferrer\">.ma domain name<\/a>) and choose the <a href=\"https:\/\/www.capconnect.com\/en\/web-hosting\" target=\"_blank\" rel=\"noopener noreferrer\">web hosting<\/a> formula that suits you.<\/p>\n<p>If this is already done, the following tips could be very useful to offer your website more visibility and to rise up your rank on search engines.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_38 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table de mati&egrave;res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table des mati\u00e8res\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.capconnect.com\/blog\/en\/improve-website-seo\/#Choose_your_websites_name_thoroughly\" title=\"Choose your website&rsquo;s name thoroughly\">Choose your website&rsquo;s name thoroughly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.capconnect.com\/blog\/en\/improve-website-seo\/#Implementation_of_SEO_extensions\" title=\"Implementation of SEO extensions\">Implementation of SEO extensions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.capconnect.com\/blog\/en\/improve-website-seo\/#Optimizing_permalinks\" title=\"Optimizing permalinks\">Optimizing permalinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.capconnect.com\/blog\/en\/improve-website-seo\/#The_quality_of_the_websites_content\" title=\"The quality of the website&rsquo;s content\">The quality of the website&rsquo;s content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.capconnect.com\/blog\/en\/improve-website-seo\/#Insert_internal_links\" title=\"Insert internal links\">Insert internal links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.capconnect.com\/blog\/en\/improve-website-seo\/#Image_optimizations\" title=\"Image optimizations\">Image optimizations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.capconnect.com\/blog\/en\/improve-website-seo\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Choose_your_websites_name_thoroughly\"><\/span>Choose your website&rsquo;s name thoroughly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It may seem to you that the name you choose for your website is not a very important step.<\/p>\n<p>However, it is this title that allows you to reach your target, and that allows search engines and your visitors to understand the essence and concept of your site\/blog, resulting in an increase in traffic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Implementation_of_SEO_extensions\"><\/span>Implementation of SEO extensions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Among the multiple advantages of a <a href=\"https:\/\/en.wikipedia.org\/wiki\/Content_management_system\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">CMS (Content management system)<\/a> such as WordPress, we find the possibility to install extensions and plugins to better manage your website.<\/p>\n<p>On <a href=\"https:\/\/www.capconnect.com\/blog\/wordpress-meilleure-solution-creation-site-web\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress<\/a>, the most popular and recommended SEO extension remains Yoast SEO.<br \/>\nThis goes back to the fact that it doesn&rsquo;t only improve the technical optimization of the website but also helps you write good content. In fact, it allows you to choose keywords for your website and encourages you to use them more frequently but especially correctly.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-736 size-full\" title=\"YOAST SEO WordPress\" src=\"https:\/\/www.capconnect.com\/blog\/wp-content\/uploads\/2021\/09\/Yoast-SEO-1-min.png\" alt=\"YOAST SEO WordPress\" width=\"975\" height=\"617\" srcset=\"https:\/\/www.capconnect.com\/blog\/wp-content\/uploads\/2021\/09\/Yoast-SEO-1-min.png 975w, https:\/\/www.capconnect.com\/blog\/wp-content\/uploads\/2021\/09\/Yoast-SEO-1-min-300x190.png 300w, https:\/\/www.capconnect.com\/blog\/wp-content\/uploads\/2021\/09\/Yoast-SEO-1-min-768x486.png 768w, https:\/\/www.capconnect.com\/blog\/wp-content\/uploads\/2021\/09\/Yoast-SEO-1-min-585x370.png 585w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>There are other excellent extensions that are completely free and that can help you get good results in SEO. We quote: The SEO Framework, SEOPress, SEO Squirrly, Wordlift and many others.<\/p>\n<p>To set up one of the SEO extensions on your WordPress site, just go directly to the Extensions\/Plugins section of your WordPress dashboard. All you have to do then is to find the extension you&rsquo;re looking for, install it and activate it afterwards.<\/p>\n<p>You can then access the extension settings and edit them according to your requirements.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimizing_permalinks\"><\/span>Optimizing permalinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On the Settings section of your WordPress dashboard, you will find permalinks. These are very important to search engines. They allow Google, for example, to identify the content of your website and to have a clearer idea about it.<br \/>\nIt is therefore important to know how to customize these links so that the website is properly listed.<\/p>\n<p>N.B: Try to avoid special characters and numbers to make your permalinks easier and easier to read.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_quality_of_the_websites_content\"><\/span>The quality of the website&rsquo;s content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Writing good content is essential for a good website natural referencing.<br \/>\nAs a matter of fact, content rich in keywords allows Google to understand and interpret it more effectively, and thus better position it in its results.<\/p>\n<p>You can consider it as a simple game. If you want to focus on a specific keyword, you can use synonyms or similar words. This allows Google to guess and understand that you want to position the word in question.<\/p>\n<p>However, be careful not to use a word very excessively as Google may consider it spam and penalize you. This will impact the natural referencing of your website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Insert_internal_links\"><\/span>Insert internal links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The insertion of internal links or as it is called the internal mesh is mainly based on the inclusion and the set up of links that redirect to other pages of your site. This method allows your visitors to spend more time on your site.<\/p>\n<p>You can also use the external mesh. The only difference is that you use links that redirect to other websites that you consider reliable and relevant. This helps you improve the quality of your content.<\/p>\n<p>So the trick when talking about the internal or external mesh is to know how to link the contents together in an intelligent and efficient way.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Image_optimizations\"><\/span>Image optimizations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Images are an essential element that plays a huge role in the development of your website but also in its SEO&rsquo;s quality. The use of images is undeniably a great advantage for the visibility and relevance of your site.<\/p>\n<p>It is therefore necessary to pay special attention to the quality of the images used by taking care of contrasts, colors and dimensions. Several image editors are at your disposal to correct the quality of your images. Photoshop remains the best and most popular.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-735 size-full\" title=\"SEO WordPress\" src=\"https:\/\/www.capconnect.com\/blog\/wp-content\/uploads\/2021\/09\/SEO-min.png\" alt=\"SEO WordPress\" width=\"1498\" height=\"842\" srcset=\"https:\/\/www.capconnect.com\/blog\/wp-content\/uploads\/2021\/09\/SEO-min.png 1498w, https:\/\/www.capconnect.com\/blog\/wp-content\/uploads\/2021\/09\/SEO-min-300x169.png 300w, https:\/\/www.capconnect.com\/blog\/wp-content\/uploads\/2021\/09\/SEO-min-1024x576.png 1024w, https:\/\/www.capconnect.com\/blog\/wp-content\/uploads\/2021\/09\/SEO-min-768x432.png 768w, https:\/\/www.capconnect.com\/blog\/wp-content\/uploads\/2021\/09\/SEO-min-1170x658.png 1170w, https:\/\/www.capconnect.com\/blog\/wp-content\/uploads\/2021\/09\/SEO-min-585x329.png 585w\" sizes=\"auto, (max-width: 1498px) 100vw, 1498px\" \/><\/p>\n<p>On another hand, make sure that your images are not heavy. In fact, the heaviness of the images can be the source of the slowness of your website. This slowness can itself be the cause of a bad positioning among Google search results, and therefore of a poor natural SEO.<\/p>\n<p>To deal with this problem, you just need to optimize your images using either a dedicated plug-in or using a website online such as <a href=\"https:\/\/imagecompressor.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Optimizilla<\/a>. This website allows you to have less heavy in terms of size, but very interesting quality.<\/p>\n<p>Another tip not to be neglected is to rename the images used. A simple picture description using the keywords will allow Google to reference them correctly. As a result, your website&rsquo;s traffic will be better.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Natural Referencing or <a href=\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Search Engine Optimization (SEO)<\/a> is a powerful tool for the success of your site or blog designed with WordPress. However, this SEO requires monitoring and maintaining several aspects over the long term.<\/p>\n<p>By implementing these few tips that we offer on your site, you increase the chances of improving the visibility of your website and its organic traffic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having a WordPress website that respects the rules of SEO is very important for better visibility and positioning in search engine results. As a matter of fact, natural search engine&hellip;<\/p>\n","protected":false},"author":3,"featured_media":526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[242,259,218,255,257,190,261],"class_list":["post-732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-domain-name","tag-domain-name-ma","tag-domain-name-morocco","tag-seo","tag-seo-wordpress","tag-web-hosting","tag-wordpress-en"],"_links":{"self":[{"href":"https:\/\/www.capconnect.com\/blog\/wp-json\/wp\/v2\/posts\/732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capconnect.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.capconnect.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.capconnect.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capconnect.com\/blog\/wp-json\/wp\/v2\/comments?post=732"}],"version-history":[{"count":0,"href":"https:\/\/www.capconnect.com\/blog\/wp-json\/wp\/v2\/posts\/732\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capconnect.com\/blog\/wp-json\/wp\/v2\/media\/526"}],"wp:attachment":[{"href":"https:\/\/www.capconnect.com\/blog\/wp-json\/wp\/v2\/media?parent=732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.capconnect.com\/blog\/wp-json\/wp\/v2\/categories?post=732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capconnect.com\/blog\/wp-json\/wp\/v2\/tags?post=732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}