As a matter of fact, natural search engine optimization or SEO is a powerful tool that allows you to increase traffic on your website as well as your sales, but that requires great effort and deep expertise.

Before creating your website with WordPress, you must first have a domain name (.ma domain name) and choose the web hosting formula that suits you.

If this is already done, the following tips could be very useful to offer your website more visibility and to rise up your rank on search engines.

Choose your website’s name thoroughly

It may seem to you that the name you choose for your website is not a very important step.

However, it is this title that allows you to reach your target, and that allows search engines and your visitors to understand the essence and concept of your site/blog, resulting in an increase in traffic.

Implementation of SEO extensions

Among the multiple advantages of a CMS (Content management system) such as WordPress, we find the possibility to install extensions and plugins to better manage your website.

On WordPress, the most popular and recommended SEO extension remains Yoast SEO.
This goes back to the fact that it doesn’t only improve the technical optimization of the website but also helps you write good content. In fact, it allows you to choose keywords for your website and encourages you to use them more frequently but especially correctly.

There are other excellent extensions that are completely free and that can help you get good results in SEO. We quote: The SEO Framework, SEOPress, SEO Squirrly, Wordlift and many others.

To set up one of the SEO extensions on your WordPress site, just go directly to the Extensions/Plugins section of your WordPress dashboard. All you have to do then is to find the extension you’re looking for, install it and activate it afterwards.

You can then access the extension settings and edit them according to your requirements.

Optimizing permalinks

On the Settings section of your WordPress dashboard, you will find permalinks. These are very important to search engines. They allow Google, for example, to identify the content of your website and to have a clearer idea about it.
It is therefore important to know how to customize these links so that the website is properly listed.

N.B: Try to avoid special characters and numbers to make your permalinks easier and easier to read.

The quality of the website’s content

Writing good content is essential for a good website natural referencing.
As a matter of fact, content rich in keywords allows Google to understand and interpret it more effectively, and thus better position it in its results.

You can consider it as a simple game. If you want to focus on a specific keyword, you can use synonyms or similar words. This allows Google to guess and understand that you want to position the word in question.

However, be careful not to use a word very excessively as Google may consider it spam and penalize you. This will impact the natural referencing of your website.

Insert internal links

The insertion of internal links or as it is called the internal mesh is mainly based on the inclusion and the set up of links that redirect to other pages of your site. This method allows your visitors to spend more time on your site.

You can also use the external mesh. The only difference is that you use links that redirect to other websites that you consider reliable and relevant. This helps you improve the quality of your content.

So the trick when talking about the internal or external mesh is to know how to link the contents together in an intelligent and efficient way.

Image optimizations

Images are an essential element that plays a huge role in the development of your website but also in its SEO’s quality. The use of images is undeniably a great advantage for the visibility and relevance of your site.

It is therefore necessary to pay special attention to the quality of the images used by taking care of contrasts, colors and dimensions. Several image editors are at your disposal to correct the quality of your images. Photoshop remains the best and most popular.

On another hand, make sure that your images are not heavy. In fact, the heaviness of the images can be the source of the slowness of your website. This slowness can itself be the cause of a bad positioning among Google search results, and therefore of a poor natural SEO.

To deal with this problem, you just need to optimize your images using either a dedicated plug-in or using a website online such as Optimizilla. This website allows you to have less heavy in terms of size, but very interesting quality.

Another tip not to be neglected is to rename the images used. A simple picture description using the keywords will allow Google to reference them correctly. As a result, your website’s traffic will be better.

Conclusion

Natural Referencing or Search Engine Optimization (SEO) is a powerful tool for the success of your site or blog designed with WordPress. However, this SEO requires monitoring and maintaining several aspects over the long term.

By implementing these few tips that we offer on your site, you increase the chances of improving the visibility of your website and its organic traffic.

What is PHP?

Hypertext Preprocessor or PHP is a scripting language, or, in other terms, a programming language free of websites. It makes it possible to create dynamic websites, also known as moving ones.
Being fast, flexible and pragmatic, this language can be used for any type of site, as well as for very known and often used websites such as Facebook.
To benefit from the PHP language, you must first have a domain name (.ma domain name) and a solid web hosting formula.
You can increase and/or change the current PHP version adopted for your website at any time.

PHP 8’s features

The most important and remarkable advantage that PHP 8 offers is the JIT compilation (Just in time), also called on-the-fly compilation or just-in-time compilation.
JIT compilation is a technique that improves the performance and efficiency of compiled systems based on bytecode. In fact, it allows to translate the bytecode, originally derived from a source code that is difficult to interpret, immediately at the time of execution.
The point of this is basically to obtain an optimized code from bytecode rather than from source code. This technique is particularly effective when it comes to compiling a hot code, that is to say the code most used at a time and the one that requires the most memory.
This compilation allows considerable and interesting improvements at the PHP level, in a way that several functions can now be written directly.
In addition to JIT compilation, many other new features that make PHP much more efficient are currently available . Among these features, we find:

– Union types 2.0: which currently accept new values to be assigned to classes. Previously, it was necessary to do a re-check when several types are assigned to the same class. From now on, this is done automatically.

– v2 attributes: PHP 8 offers v2 attributes that take the form of metadata (data that describes other data). This metadata allows objects, documents or files to be described and assigned specific characteristics, which can then be added to classes.

– Named arguments: The peculiarity of these arguments, as their name indicates, is the fact that they are named. In fact, they allow to pass arguments to a function according to the name of the parameter concerned. This avoids the confusion that results when there is a long list of arguments and parameters.

– The throw expression: The PHP 8 version converts “throw” from a statement to an expression. The goal is to be able to use it in any position or context where expressions are allowed.

– Weak Maps: The purpose of weak maps is to improve resource management when manipulating objects. Indeed, the PHP 7.4 version had already found a way to support weak raw references, which are less useful but still occupy space.

With that said, the introduction of the weakmap class makes it possible to create objects that can be easily destroyed and removed when they are no longer useful. This feature improves memory performance.

– The end comma in the parameter list, including functions, methods and closures, is a new feature added in PHP 8 which has experienced a high demand.

– “Nullsafe” operator: The special part of this feature is the possibility of using a new Nullsafe operator for a call chain. This avoids making conditional checks of null since the operator allows to evaluate the entire string to null and to stop it if one of the operators is evaluated to null.

All the features that were introduced with the new version of PHP allow us to say that this update was a great success. This comes back to the many efficient optimizations and changes that have improved the performance of applications and the writing of better, more robust, accurate, detailed and powerful codes.

Get the PHP 8 version with your web hosting plan now!

Indeed, the hosting of any website requires several tools and technologies to ensure its proper functioning. That said, SSD is effectively replacing traditional hard drives (HDD) to improve the performance of websites that adopt it.

What is SSD web hosting?

SSD Web Hosting, whether it is Cloud or VPS hosting, operates on servers that store data on SSD disks, i.e. on flash memory chips using semiconductors. SSDs are storage spaces that keep and preserve data even in the event of a power failure.

What is the difference between HDD and SSD?

In reality, HDDs and SSDs look very similar in terms of physical characteristics, but perform differently. We can cite a few differences at this level:

1- The essential difference that we immediately notice is the absence of mechanical movements at the level of the SSDs during the storage operation. Indeed, SSDs are devoid of any moving element, thus avoiding shocks, failures and loss of stored data.

2- Unlike HDDS, SSDs do not consume a lot of energy and therefore overheat less. That said, SSDs are still more efficient and faster.

3- SSDs last much longer than HDDs and remain functional and efficient throughout their useful life.

4- The last difference to report concerns the cost. Because of all the benefits and advantages that SSDs provide, it is natural that their cost is more important than that of HDDs.

What are the advantages of SSD web hosting?

-The advantage for which most people opt for SSD web hosting concerns the speed of downloading the pages of the site. Indeed, the solid state drives make it possible to increase the speed of hosting of 20 times approximately. This plays a critical role and greatly influences the traffic received on the site.

– SSD web hosting gives access to a more efficient and more efficient site. SSD has the ability to perform multiple queries at the same time.

-SSD disks are more resistant to shocks that can arise from HDDs. That said, if you want to preserve and keep your data and that of your customers safe, SSD is the best choice for you.

-Although the first SSDs that appeared had a fairly limited storage space, this technology is experiencing constant and rapid improvements. Today, the storage space of SSDs even exceeds that of hard disks.

-The fact that SSDs consume less energy and therefore hardly ever cause warming worries especially allows large data centers to reduce their costs in terms of electricity, power and cooling loads.

Why choose SSD web hosting?

Usually you have the choice of whether to go for SSD or not. However, in some cases, this choice becomes necessary and essential for the accomplishment of your project. We can cite:
-Large Cloud data centers
-High traffic sites
-Dynamic sites that require more energy to download pages
-E-commerce sites
-Sites where there are a lot of inputs and outputs (registrations, online payment, orders, etc.)

Conclusion

Although SSD web hosting is more expensive than Hard Disk Drive, its performance is well worth it. All Cap Connect web hosting plans have SSD service by default, which you can benefit from.
If you need further clarification or have questions; you can contact the technical team on support.