It’s a common fact that the first thing you need for your business for its online presence is a website, but did you know that the second thing you absolutely will need is a professional email address.
In this article, we will highlight the main advantages of owning a professional email for your business. We will also give you the right formula to customize the perfect email.
But first, what is an Email PRO?
Well, in simple words it is a professional email address that is consistent with your business: it uses the same domain name as your website and brand name (for example info@Capconnect.com).
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Professional Email Addresses vs. Generic Email Addresses
The difference between the two is the use of your own domain name. With professional emails, the email displays your domain name while generic emails are created on email providers like Gmail, Yahoo, MSN, Hotmail, etc…
In a world where creating an email is easy and accessible to everyone, a professional email conveys trust, to illustrate:yourbusiness@gmail.com or contact@yourbusiness.com are not the same things, although we are all used to communicating with Gmail or outlook You need a domain that corresponds to the name of your company to impact your prospects and emphasize your brand name.
Now that you clearly understand, Here are four reasons why having a professional email is vital to the survival of your business in the digital era.
It makes your business seem more credible:
Researchers have found that a professional email address speaks volume about how serious you are about your work and will ultimately help you win the trust and convey credibility when dealing with partners and customers that will notice you investing resources in your work materials, not only that but using the same domain name as your website and shop front adds to brand awareness by creating touchpoints where your potential clients can check out your business.
Professional Email Is a backup to your marketing:
As we explained earlier, a branded email address can reinforce visual memory, and therefore every time you send an email, it is free advertising.
In addition to this, it has a great ROI because those emails are more likely to be considered or opened by prospects, whereas marketing emails with a free email domain stand a greater chance of being marked as junk or even blocked as spam.
Standardized Emails for a better organization:
When you choose to use a branded email address for your employees, it allows you to have concise procedures for distributing and deleting email addresses as employees can join or leave, it helps you control the use of your company resources and at the same time protect sensitive data;
On the other hand, having emails for different departments and contacts makes tasks easier, more organized and makes the business look larger.
It helps to protect confidential business data:
Besides keeping your email & business email inboxes separate, public email services are often prone to hacking which means that having your own hosted domain ensures you can choose where your email data is stored and avoid any issues before they occur.
How do I create the best Email address for my business?
Here is a 101 guide to choosing a Professional Email for business success:
Use the right domain name
Always choose the same brand name that appears on your website address at the end of your custom email address. If your business is based in Morocco, you can opt for .MA Domain Name.
Use Names Rather than Nicknames and Numbers
Avoiding nicknames, numbers and using names is viewed not only as formal but also creates a personal connection with customers who will know who they are addressing. Keep it short and neat following this formula: Fullname@domainname.com
Make many email addresses
While making personal emails for staff is great, using generic names for many departments is very crucial because customers will often want to contact a specific office or branch, this gives your company an elevated impression of professionalism. For example, when a client finds:customersupport@yourbusiness.com they will ultimately know that this is the address to contact in case they have any queries;
In the end, your email address is far more powerful than the place from which to send and receive mail, it represents the image of your entire business displayed to the world. therefore, if you are considering growing your business the right way, then it’s time to invest in a professional email address domain;
Are you worried about finding the right host for your professional emails? Worry not, we are here to scale your business for success; schedule a call, or check our Professional Email offers.
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