If you want to improve your Google ranking and your content marketing strategy and get a real return on investment, you need to use strategic practices that will help you reach these goals.
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Content that ranks well, generates a lot of traffic and is very successful is always, first and foremost, centred on the user. When you write to your target audience in the right way and manage to answer their needs directly, your website content will be better optimised.
1. Targeted keywords
When writing the content for your website, it is important to use the terms your target visitors will type when searching. To do this, choose keywords that reflect what your website is about and use them frequently in your content. This will help you optimise it and will bring you more traffic.
2. Readability
When your audience clicks on your link and reaches your content, every element on the page should make them want to stay and read. The longer they spend on your page, the better it looks to Google, and the better your ranking is likely to be.
3. In-depth content
A major trend in SEO is creating content that goes deeper into a subject. When you write an article, for example, make sure you include all the relevant information on the topic to give your visitors as much as possible. This leads to a better Google ranking, and your content is considered "high quality".
4. Your website speed
A simple way to improve your SEO content is to improve the speed of your website. Choose a hosting provider that offers aweb hosting service on fast servers, or host your website on an SSD virtual server.
5. Visuals
According to research by Skyword, articles with relevant images get 94% more views than articles without images. Indeed, many people tend to go by the images used rather than the text on a page. Visuals are also one of the factors Google takes into account for your ranking. The more explanatory images you have, the better you rank.
6. Presenting facts (and citing them properly)
These days, the internet allows any "expert" to make bizarre claims with no supporting data. (Browse the archives of Snopes Junk News to see what we mean.)
7. Format your content for featured snippets
According to Google, these small blocks of information can appear on a results page when a user asks a question. So make sure you use questions in your content and give well-suited, well-explained answers.
8. Be the expert
Today, Google values authorship and content expertise more than ever. Reputation matters, and your originality plays an important role in your Google ranking and SEO.
9. Original research
If you can include new statistics, studies, insights and research in your publications, you will create countless opportunities for other websites to link to you and cite your findings, not to mention the incredible value you will bring to your industry and your audience.